How to Make a Lasting Impression at ATCA 2012
The Air Traffic Control Association held its Annual Conference & Exposition in National Harbor, Maryland, from October 1st-3rd. General Digital was right there showing what makes us a highly valued supplier to the air traffic control industry. With our vast array of sunlight readable monitors, replete with optical bonding, antireflective films and antiglare etches, we demonstrated that we can accommodate almost any configuration. Ken, Brian and Tenell were manning the booth this time ’round.
Our GenStar II Lite was one of the central showpieces in booth 100. Designed for the FAA’s STARS Program, and in use by the air traffic control industry for 14 years, it’s no surprise that most of our delivered GenStar variants are still in service. Featuring General Digital’s revolutionary SmartBright™ backlight system, CoolBright™ cooling system, Intelligent Backlight Controller, and SmartLam™ optical management, the GenStar II Lite can be described as the consummate air traffic control display.
If you know one thing about General Digital, it’s that we always try to defy convention. In keeping with that focus and to illustrate the wide variety of sizes that we support, we brought along our 12″ Saber Standalone, which stood out among our other monitors in the 20″ neighborhood. Compact and lightweight, it can serve a variety of purposes where smaller is a better fit.
We also brought the 21.5″ SlimLine Micro with QuadView capability. Accepting four separate video inputs, this unit can display four different images or video, which is ideal for security and defense applications. Configured for installation on the ceilings of tactical military ground vehicles, the SlimLine Micro provides our warfighters with easy access to information.
Additionally, we displayed our 24″ widescreen Saber Standalone (which Tenell and Brian often take on road trips), as well as Saber Standalone monitors in 19″, 20″, and 21.5″ sizes. With seven monitors in all, the booth boasted no shortage of star power.
We were able to meet with some of our customers in attendance at the show and also acquaint ourselves with promising contacts. We also made quite an impression on the school-age youth who walked the floor on the last day of the show. They had a lot of questions about how we make some of the most rugged monitors in the world.
We’re already looking forward to ATCA’s Annual Conference & Exposition next year, but we can’t spend too much time thinking about that right now: we’re about to hit the road again. Stay tuned to find out where we’re headed next!
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