General Digital Corporate Profile

Display Systems  |  Optical Bonding Laboratories  |  Software Engineering Services

“Engineering What’s Next”

From its inception in 1973, General Digital has engineered and delivered to the market scores of standard and custom flat panel display products and enhancements, as well as software testing and product development solutions.


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Founded in 1973 by Dr. Leonard Lazar and Dr. Russell Reiss, General Digital was born in Len’s living room. As word got around at Rensselaer Polytechnic Institute, where they taught, many enlisted the exceptional engineering prowess of Len and Russ. Soon, with a small facility in East Hartford, Connecticut, they were providing custom electronic production runs and software engineering services. Both sides of the business quickly grew and evolved, serving all manner of U.S. industries and armed forces before expanding globally.

Display Systems

VuePoint II, circa 1984

In 1977, General Digital created the VuePoint™, the world’s first gas plasma, flat panel, serial terminal with an integral touch screen, which then evolved into the VuePoint II™ and then the Smart VuePoint™. In 1992, long before anyone realized the benefits of such a design, we introduced the SlimLine™, a 2U high (3.50"), flip-up LCD monitor with an integral keyboard and pointing device, capable of passing military shock and vibration requirements. We also produced the first large format sunlight readable display capable of 27:1 contrast ratio in direct sunlight (GenStar™, 1998). The GenStar monitor was selected to be the FAA’s STARS program primary tower monitor and continues to be to this day.

SlimLine, circa 1992

Though many “copycat” devices are widely available today, only General Digital’s ruggedized, specialized and customized products are built to last for years, while offering the greatest flexibility necessary to keep pace in today’s rapidly changing marketplace. As a matter of fact, much of our VuePoint and VuePoint II product line is still in service today in the Printing, Flight Simulation and Powerplant industries, and many first-generation SlimLine units are still in use by the U.S. Navy. The VuePoint product line has proved to be so popular that a third-generation VuePoint III™ LCD terminal was developed and is being utilized by a whole new generation of users.

Today, we continue to serve the marketplace with advanced design and engineering capabilities as evidenced in our diverse line of LCD monitors and associated hardware products, optical enhancements, contract manufacturing, and software engineering services. Our hardware products range from terminals to high resolution LCD monitors to fully integrated industrial/military visual systems.

SlimLine Lite II, circa 2003Whether your need is for an off-the-shelf flat panel LCD monitor or a state-of-the-art LCD display system, you can count on General Digital’s experienced sales engineers to assist you in every way possible. We will help you with product configuration, work closely with you in prototype development, and propose innovative solutions to meet your application requirements.

For over 45 years, General Digital has solved the industry’s toughest flat panel display problems, while providing the kind of “old-fashioned” service that is rarely found in contemporary, high-tech firms. Being independently owned and operated, you deal with on-the-job, concerned individuals, including a professional sales staff and well-trained fabricators. We are large enough to handle most custom fabrication needs, but small enough to give each of our customers the quality service and respect they deserve.


Optical Bonding Laboratories

GenFlective display enahncementsThroughout the 1990’s, General Digital experienced numerous successes within the FAA and Department of Defense. At the forefront of this success was the optical bonding process, whereby a filter or reinforced glass covering was married to the surface of an LCD module.

The resulting improvement to contrast and ruggedization encouraged us to offer this feature on all of our products. However, while searching for sources of supply, it became apparent that there were few companies capable of offering optical bonding services for large format LCD’s. Faced with a lack of qualified suppliers, we set about developing in-house bonding capabilities. The success of this process and the engineering expertise gained from this experience prompted the creation of General Digital Optical Bonding Laboratories.

As the newest operating group within General Digital, the Optical Bonding Laboratories is chartered with providing high quality LCD, OLED and Plasma display enhancement services to OEMs, Systems Integrators and the Armed Forces. It is our goal to become the premier supplier of flat panel display enhancement services.


Software Engineering Services

Photo of airplaneWith the experience gained since our genesis in 1973, General Digital Software Engineering Services has developed a comprehensive understanding of regulatory and documentation needs. We work with our clients to craft creative and compliant technology solutions for applications in Medical, Avionics, Transportation, Industrial Control and other regulated industries.

Our teams are expert hardware and software designers, testers (IV&V) and document compliance specialists. We understand there is no “one size fits all” approach when designing products and product enhancements in regulated industries.

Photo of MRI machine

Over the decades, our team has developed electronics and software for mission critical and safety critical control and processing applications. Our portfolio spans many industries and thousands of projects.

To ensure compliance, we leverage defensive design practices early on, which makes validation testing a “proof of compliance” rather than a “discovery of deficiencies.” Specifically, we design with the end in mind, emphasizing requirements-based design while managing technical risks—especially when developing systems that contain significant software functionality.

Graphic of car with artificial intelligenceThese products have substantial associated documentation, and in most cases, have planned sustaining or incremental feature releases via software updates. Using an ISO:2008-compliant Quality System ensures that your project will be completed within an established process, thus accommodating informed dynamic decisions throughout the product lifecycle.

General Digital Software Engineering Services is dedicated to finding the optimum solution for each and every customer’s unique design, implementation, independent testing and documentation needs, getting their product to market safely, efficiently and on budget.


Photo of General Digital building

A Tradition of Quality and Service

General Digital remains a proud entrepreneurial company with deeply rooted traditions of quality and service. We have evolved into the industry’s leader in innovative flat screen LCD display design, integration and enhancement. We continue to provide turnkey software solutions and consultative engineering services.

General Digital stands as a strong, viable force in the industry, poised to meet the challenge of your specific needs. Deloitte and Touche chose us three times (2003, 2005 and 2006) for their prestigious Fast 50 Technology award.

And we would like to note how grateful we are for our customers’ referrals of friends and associates to General Digital.


Codes, ID Numbers and Compliance Standards

General Digital is a United States government-registered SBA small business concern. We are registered with the System for Award Management (SAM), which was formerly known as Central Contractor’s Registration (CCR). We are also registered with the Small Business Administration (SBA). 

General Digital is registered with the Directorate of Defense Trade Controls (DDTC) pursuant to the Arms Export Control Act (AECA) and the International Traffic in Arms Regulations (ITAR Part 122). Our Registrant Expiration Date available upon request.

General Digital Corporation’s products are compliant with the U.S. Federal Trade Agreements Act (TAA) and Buy American Act (BAA) for general U.S. Government contract awards and Government-Wide Acquisition Contract (GWAC) purchases. 


Corporate Structure: An SBA Small Business Concern

CAGE Code (Commercial And Government Entity): 1JA77

DDTC (Directorate of Defense Trade Controls): Registered

DUNS (Data Universal Numbering System): 06-551-9563

UEID (Unique Entity Identification): DWMEGPGHBGY5

AS9100D (Aerospace Standard): Quality Management System Certified

ISO 9001:2015 (International Organization for Standardization): Quality Management System Certified

SAM/CCR (System for Award Management/Central Contractor’s Registration): Registered

Avionics Compliance: RTCA DO-178, DO-326, DO-254

Medical Compliance: IEC 62304; ISO 13485; CFR 820.30; CE/MDR; FDA 510(k) Premarket Notifications

Transportation Compliance: IEC 62279, 61508; ISO 26262

Industrial Compliance: IEC 61508, 61131


NAICS Codes (North American Industry Classification System): Listed below

334111 Electronic Computer Manufacturing Display Systems | Optical Bonding Laboratories
334118 Computer Terminal and Other Computer Peripheral Equipment Manufacturing Display Systems | Optical Bonding Laboratories
334119 Other Computer Peripheral Equipment Manufacturing Display Systems | Optical Bonding Laboratories
334220 Radio & Television Broadcasting and Wireless Communications Equipment Manufacturing Display Systems | Optical Bonding Laboratories
334290 Other Communications Equipment Manufacturing Display Systems | Optical Bonding Laboratories
334310 Audio and Video Equipment Manufacturing Display Systems | Optical Bonding Laboratories
334418 Printed Circuit Assembly (Electronic Assembly) Manufacturing Display Systems | Optical Bonding Laboratories
334419 Other Electronic Component Manufacturing Display Systems | Optical Bonding Laboratories
334511 Search, Detection, Navigation, Guidance, Aeronautical, And Nautical System and Instrument Manufacturing Display Systems | Optical Bonding Laboratories
541330 Engineering Services Display Systems | Optical Bonding Laboratories
541511 Custom Computer Programming Services Software Engineering Services
541512 Computer Systems Design Services Software Engineering Services
541519 Other Computer Related Services Software Engineering Services
811212 Computer and Office Machine Repair and Maintenance Display Systems | Optical Bonding Laboratories


PSC (Product and Service Codes): Listed below

AC64 R&D - Defense System: Electronics/Communication Equipment (Engineering Development) Display Systems | Optical Bonding Laboratories
5836 Video Recording and Reproducing Equipment Display Systems | Optical Bonding Laboratories
5895 Miscellaneous Communication Equipment Display Systems | Optical Bonding Laboratories
5955 Oscillators and Piezoelectric Crystals Display Systems | Optical Bonding Laboratories
5975 Electrical Hardware and Supplies Display Systems | Optical Bonding Laboratories
5980 Optoelectronic Devices and Associated Hardware Display Systems | Optical Bonding Laboratories
5998 Electrical and Electronic Assemblies, Boards, Cards, and Associated Hardware Display Systems | Optical Bonding Laboratories
5999 Miscellaneous Electrical and Electronic Components Display Systems | Optical Bonding Laboratories
6130 Converters, Electrical, Nonrotating Display Systems | Optical Bonding Laboratories
6150 Miscellaneous Electric Power and Distribution Equipment Display Systems | Optical Bonding Laboratories
7010 Information Technology Equipment System Configuration Software Engineering Services
7021 Information Technology Central Processing Unit (CPU, Computer), Digital Software Engineering Services
7025 Information Technology Input/Output and Storage Devices Software Engineering Services
7490 Miscellaneous Office Machines Display Systems | Optical Bonding Laboratories


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Contact Info

60 Prestige Park Road
East Hartford, CT 06108
United States of America

860.282.2900 (Local & International)
800.952.2535 (Toll-Free U.S./Canada)

AS9100D & ISO 9001:2015 QMS Certified
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